BRAND STRATEGY
Case Studies

KickFire, Dos Equis, Natural Castle, UT-Starcom, Del Monte, BoostWorks
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Sample Brand Strategy Analysis & Report
KickFire (AccelerateNow) Positioning Brief PDF

Sample Creative Brief
KickFire Identity Creative Brief PDF 

Branding Highlights

Convinced marketing collaboration software provider to change
its name from AccelerateNow to KickFire and rebrand itself with a
new identity and the tagline “Make Great Marketing Together”

Led U.S. branding campaign for Chinese telecom giant
UT-Starcom introducing “cutting-edge” strategic positioning
and “Tomorrow’s Network Technology. Today.” tagline

Rebranded BoostWorks with the tagline “Fuel For Faster Networks”
and introduced the iconographic “gas can” imagery into website,
advertising, direct mail, trade show, marketing and sales collateral

Launched California’s first sustainable realty firm with the name
Green Key Real Estate and the tagline “The Natural Way Home”

Created corporate social responsibility-driven brand strategy,
messaging and content for original Dos Equis consumer
website featuring the “Live the Revolution!” manifesto 

Enhanced the Pacific Forest Trust brand with new identity;
web architecture; cohesive naming and visual enrichment of the
Forests After Five speaker series, Forest Fete fundraising gala,
Forest Life news magazine and Forest Flash e-bulletin; plus created
the new tagline – “Working Forests Work Wonders for Us All”

Branded nation’s first green business broker, The Evergreen Group,
with website, business stationery system, marketing collateral and the
tagline “Guiding Sustainable Business Through Evolutionary Change”

Strengthened clean-tech venture capitalists
Nth Power with identity enhancement, new website
and the brand tagline “Energy. Vision. Capital.”

Enriched VeriFlora Sustainably Grown floral brand
with improved identity, packaging and labeling system

Crafted the tagline “The Vision to Lead. The Experience to Succeed.”
that was utilized by Kaiser Permanente in their recruitment-based
branding and marketing for 10-plus years