DEL MONTE

Del Monte Fruit Smoothie Blenders
Product Launch Advertising

Challenge: Create memorable, enticing advertising to engage mothers, students and others who love smoothies, but previously had to go outside-the-home to enjoy one.

Key Strategies: Showcase the packaging prominently so consumers can easily recall and identify the new product in their grocers’ freezer section; Bring animated packaging to life with photo-realistic imagery to further reinforce the product; Emphasize the product’s ease-of-use and make-at-home features with fun, attention-grabbing, high-impact headlines.

Key Messaging / Tagline: Real Fruit. Real Convenient. Just Add Ice and Blend.

Del Monte | Fruit Smoothie Blenders | McCann-Erickson
Product Launch Advertising
Design Concept, Copywriting, Tagline