RESUME
EXECUTIVE SUMMARY
• 15+ years’ experience creating, directing and managing the development of breakthrough
marketing, branding and media solutions
• Multi-dimensional marketing pro — manager, strategist, writer, designer and publicist — delivering
brand strategy, copywriting, graphic design, media relations, social marketing and other communications
• Consumer, business-to-business and non-profit experience serving the high-tech, sustainability,
environmental, health care, retail, food and beverage, education, finance and entertainment sectors
• Big brand experience producing marketing for Microsoft, AT&T, Kodak, Del Monte, Home Depot,
Safeway, Cisco, Blue Shield, Dos Equis, Kaiser Permanente, Gateway, Disney, UPS and Toyota
• Provides exceptional value by contributing visionary, entrepreneurial leadership plus hands-on execution
• Performs with energy, enthusiasm and an unwavering dedication to excellence
SIGNATURE SKILLS
• Management - Leading departments, teams and projects: Mentoring, motivating and empowering staff
• Branding - Building, championing and enriching brands through strategic and distinctive positioning
• Copywriting - Crafting creative, credible and compelling marketing messaging in print and on-line
• Design - Producing visually striking marketing communications from concept to completion
• Community - Engaging customers, constituents and partners through social media networks and outreach
• Media - Garnering positive, high-profile print, broadcast and web-based press coverage
• Web - Leading new site planning and architecture; Managing and maintaining site-wide content
• Relationships - Pitching and winning new business; Managing client and vendor relationships
EXPERIENCE
Brand Marketing Consultant
San Rafael, CA | 2009-Present
Provide branding, marketing, messaging and design services.
Major Achievements: (Pacific Forest Trust)
• Led strategic identity redesign
• Led web site redesign planniing, brand messaging and architecture (2011 launch)
• Created thems messaging and even design for Forest Fetes 2009 and 2010 fundraising galas
Interim Director of Communications and Brand Marketing
Scientific Certification Systems
Emeryville, CA | 2009
Led branding, marketing and media relations for international environmental sustainability and social responsibility certification firm serving the climate change, green building (LEED), fair trade, food and agriculture, fisheries (Marine Stewardship Council), forestry (Forest Stewardship Council) and retail sectors (Home Depot, Safeway). Created marketing, advertising and event strategies. Managed budgets, schedules and vendors. Supervised design, PR and trade show staff.
Major Achievements:
• Led corporate website redesign and rewrite for greater usability and SEO rankings
• Enhanced corporate branding and marketing through strategy, messaging and design upgrades
• Enriched VeriFlora Sustainably Grown floral brand by introducing a preferred retailer program,
enhancing brand identity and upgrading packaging, labeling and sales collateral
• Initiated program to advance participation in thought-leadership conferences
Communications Director
The Pacific Forest Trust
San Francisco, CA | 2004 – 2009
Led branding, marketing, media and donor relations for EPA award-winning forest conservation, policy and climate change organization. Managed budgets and schedules. Wrote, designed and managed production of all print and digital publications. Served as webmaster. Produced fundraising events and conferences. ProdCreated and managed marcom plans and schedules. Supervised internal communications staff. Managed external print, web and design vendors.
Major Achievements:
• Played pivotal role advancing the organization from a regional player to national leader
• Helped double revenue, triple staff size and expand program reach and efficacy through communications leadership
• Garnered high-profile print, TV, radio and online press coverage in Wall Street Journal, LA Times, People Magazine, PBS, National Public Radio and Yahoo News
• Redesigned newsletter, annual report, marketing collateral and event promotions for greater impact and efficacy
• Initiated and launched social media outreach with news blog, e-newsletter, YouTube channel and Twitter feed
• Produced five increasingly successful annual fundraising galas generating a 100% increase in attendance and
proceeds
• Produced landmark California Forest Futures conference in conjunction with UC Berkeley
Creative Marketing Director / Principal
Waterseed
San Rafael, CA | 2002 – 2004
Founded and led one of the first Bay Area marketing agencies dedicated to promoting sustainability-driven and socially responsible businesses. Led strategy, messaging and design services. Spearheaded media outreach and business development. Supervised creative and account management staff. Managed project budgets, resources and schedules. Hired and sourced vendors and partners.
Major Achievements:
• Led brand enrichment initiative and web site redesign for clean energy venture capitalists, Nth Power
• Led brand development (name, tagline, identity) for California’s first green realty firm, Green Key Real Estate
• Led branding, web site and marketing campaign development for green business brokerage, The Evergreen Group
• Produced advertising, branding platforms, direct response and multimedia marketing and more for Home Depot, Sunnyside Nursery, Semifreddi’s, Bridgeway Media and Developmental Studies Center
• Developed corporate “morale and motivation” campaigns and incentive promotions for UPS, British Airways and Intuit
Brand Strategist / Associate Creative Director
Cymbic Interactive + Profile Design
San Rafael, CA | 2000 – 2002
Served in two leadership capacities for multi-division marketing and design agency. Produced brand strategy reports, competitive analysis and creative briefs. Wrote copy for web sites, interactive advertising and marketing collateral systems. Pitched and sold new business. Co-managed key accounts. Directed staff designers and web engineers. Hired and managed contract writers.
Major Achievements:
• Led, managed and created large-scale branding, naming, identity, marketing and web site projects for UT-Starcom (telecommunications), Charter Communications (cable entertainment), National Institute of Science & Technology, KickFire (SaaS), Iospan Wireless, Envive, (network diagnostics) and Regale (eco-packaging)
Brand Marketing & Communications Consultant
San Francisco | 1998 – 2000
Provided branding and marcom services to agencies Grey, Real Branding, Highway One and Kimball Group.
Major Achievements:
• Led online branding strategy and developed all messaging and content for original Dos Equis web site
• Branded Vyyo Wireless and BoostWorks with new websites, advertising and trade show marketing
• Wrote advertising, point-of-purchase, channel marketing, promotions and more for Pete’s Wicked Ale, Gallo Winery, Gateway, Warner Bros., MTV’s Radio SonicNet and iPrint.com
Copywriter
McCann-Erickson
San Francisco, CA | 1997
Staff writer with leading consumer advertising agency.
• Created launch campaign for Del Monte Fruit Smoothies
• Wrote and directed radio ads for AT&T and Safeway
Copywriter
Cohn & Wells
San Francisco, CA | 1996
Staff writer with leading direct response advertising agency.
• Developed consumer and B2B print, direct mail and online advertising for Microsoft, Cisco and Blue Shield
Copywriter
TMP Worldwide
San Diego, CA | 1994 – 1995
Staff writer with leading corporate communications agency.
• Wrote for Kodak, Kaiser Permanente, Qualcomm, Toyota, Kia Motors, UC Irvine and Disney
Marketing Manager
UCR Theatre
Riverside, CA | 1992 – 1993
Wrote and designed subscription-soliciting newsletters, led PR efforts and produced advertising, programs, signage and other promotional materials for the University of California at Riverside’s theatre program.
EDUCATION
University of California, Riverside | 1993
Bachelor of Arts | Theatre and Marketing
TECHNOLOGY
• Design - InDesign, Photoshop, Illustrator
• Web - Dreamweaver, Content Management Systems
• Office - Word, Acrobat, PowerPoint, Excel
• Social Media - Facebook, Twitter, YouTube, Blogger, SquareSpace, Constant Contact
• Public Relations - Vocus PR, Green Media Toolshed