RESUME
EXECUTIVE SUMMARY
• 15+ years’ experience creating, directing and managing the development of highly engaging,
highly effective marketing, branding and media solutions
• Multi-talented marketing pro - writer, strategist, publicist and designer - delivering brand strategy,
copywriting, graphic design, media relations, social marketing and other critical communications
• Consumer, business-to-business and non-profit experience serving the high-tech, sustainability,
environmental, health care, retail, food and beverage, education, finance and entertainment sectors
• Big brand experience producing marketing for Microsoft, AT&T, Kodak, Del Monte, Home Depot,
Safeway, Cisco, Blue Shield, Dos Equis, Kaiser Permanente, Gateway, Disney, UPS and Toyota
• Provides exceptional value by contributing visionary, entrepreneurial leadership plus hands-on execution
• Performs with energy, enthusiasm and an unwavering dedication to excellence
SIGNATURE SKILLS
• Branding - Building, championing and enriching brands through strategic and distinctive positioning
• Messaging - Writing creative, credible and compelling marketing copy in print and on-line
• Design - Producing visually stimulating marketing communications from concept to completion
• Community - Engaging customers, constituents and partners through social media networks and outreach
• Media - Garnering positive, high-profile press coverage in print, on the web and on air
• Web - Leading new site planning and architecture; Maintaining and updating day-to-day content
• Management - Mentoring, motivating and empowering staff; Maximizing team performance
• Relationships - Pitching and winning new business; Managing client and vendor relationships
EXPERIENCE
Director of Communications and Brand Marketing
Scientific Certification Systems
Emeryville, CA | 2009
Led branding, marketing and media relations for international environmental sustainability and social responsibility certification firm serving the climate change, green building (LEED), fair trade, food and agriculture, fisheries (Marine Stewardship Council), forestry (Forest Stewardship Council) and retail sectors (Home Depot, Safeway). Created marketing, advertising and event strategies. Managed budgets, schedules and vendors. Supervised design, PR
and trade show staff.
Major Achievements:
• Led corporate website redesign and rewrite for greater usability and SEO rankings
• Enhanced corporate branding and marketing through strategy, messaging and design upgrades
• Enriched VeriFlora Sustainably Grown floral brand by introducing a preferred retailer program,
enhancing brand identity and upgrading packaging, labeling and sales collateral
• Initiated program to advance participation in thought-leadership conferences
Communications Director
The Pacific Forest Trust
San Francisco, CA | 2004 – 2009
Led branding, marketing, media and donor relations for EPA award-winning forest conservation, policy and climate change organization. Managed budgets and schedules. Wrote, designed and managed production of all publications. Produced fundraising events and conferences. Managed budgets, schedules and vendors. Supervised PR and communications staff.
Major Achievements:
• Played pivotal role advancing the organization from a regional player to national leader
• Helped double revenue, triple staff size and expand program reach and efficacy through communications leadership
• Garnered high-profile print, TV, radio and online press coverage in Wall Street Journal, LA Times, People Magazine, PBS, National Public Radio and Yahoo News
• Initiated and launched social media outreach with news blog, e-newsletter, YouTube channel and Twitter feed
• Produced five increasingly successful annual fundraising galas generating a 100% increase in attendance and
proceeds; Produced landmark California Forest Futures conference in conjunction with UC Berkeley
• Led redesign of brand identity and website (Summer 2010 implementation)
Creative Marketing Director
Waterseed
San Rafael, CA | 2002 – 2004
Founded and led one of the first Bay Area marketing agencies dedicated to promoting sustainability-driven businesses and corporate social responsibility initiatives. Led strategy, messaging and design services. Spearheaded media outreach and business development. Supervised creative and account management staff. Managed project budgets, resources and schedules. Hired and sourced vendors and partners.
Major Achievements:
• Led brand enrichment initiative and web site redesign for clean energy venture capitalists, Nth Power
• Led brand development (name, tagline, identity) for California’s first green realty firm, Green Key Real Estate
• Led branding, web site and marketing campaign development for green business brokerage, The Evergreen Group
• Produced advertising, branding platforms, direct response and multimedia marketing and more for Home Depot, Sunnyside Nursery, Semifreddi’s, Bridgeway Media and Developmental Studies Center
• Developed corporate “morale and motivation” campaigns and incentive promotions for UPS, British Airways and Intuit
Brand Strategist / Associate Creative Director
Cymbic Interactive + Profile Design
San Rafael, CA | 2000 – 2002
Served in two leadership capacities for multi-division high-tech digital marketing and design agency. Produced brand strategy reports, competitive analysis and creative briefs. Wrote copy for web sites, interactive advertising and marketing collateral. Pitched and sold new business. Co-managed key accounts. Directed staff designers and web engineers.
Hired and managed contract writers.
Major Achievements:
• Led, managed and created large-scale branding, naming, identity, marketing and web site projects for UT-Starcom (telecommunications), Charter Communications (cable entertainment), National Institute of Science & Technology, KickFire (SaaS), Iospan Wireless, Envive, (network diagnostics) and Regale (eco-packaging)
Brand Marketing & Communications Consultant
San Francisco | 1998 – 2000
Provided branding and marcom services to agencies Grey, Real Branding, Highway One and Kimball Group.
Major Achievements:
• Led online branding strategy and developed all messaging and content for original Dos Equis web site
• Branded Vyyo Wireless and BoostWorks with new websites, advertising and trade show marketing
• Wrote advertising, point-of-purchase, channel marketing, promotions and more for Pete’s Wicked Ale, Gallo Winery, Gateway, MTV Interactive and iPrint.com
Copywriter
McCann-Erickson
San Francisco, CA | 1997
Staff writer with leading consumer advertising agency.
• Created launch campaign for Del Monte Fruit Smoothies
• Wrote and directed radio ads for AT&T and Safeway
Copywriter
Cohn & Wells
San Francisco, CA | 1996
Staff writer with leading direct response advertising agency.
• Developed consumer and B2B print, direct mail and online advertising for Microsoft, Cisco and Blue Shield
Copywriter
TMP Worldwide
San Diego, CA | 1994 – 1995
Staff writer with leading corporate communications agency.
• Wrote for Kodak, Kaiser Permanente, Qualcomm, Toyota, Kia Motors, UC Irvine and Disney
EDUCATION
University of California, Riverside | 1993
Bachelor of Arts | Theatre and Marketing
TECHNOLOGY
• Design - InDesign, Photoshop, Illustrator
• Web - Dreamweaver, Content Management Systems
• Office - Word, Acrobat, PowerPoint, Excel
• Social Media - Facebook, Twitter, YouTube, Blogger, SquareSpace, Constant Contact
• Public Relations - Vocus PR, Green Media Toolshed