UT-STARCOM

Brand Marketing Brochure | Product Marketing Brochure

UT-Starcom
First U.S. Branding & Marketing Campaign

Challenge: Develop comprehensive brand platform and marketing collateral systems for leading international broadband telecommunications business entering the U.S. marketplace.

Key Strategies: Position the company as offering “tomorrow’s technology, today;” Turn the liability of the nondescript “wedge” logo into an asset by embodying it with meaning to represent the company’s “cutting-edge” technology; Introduce five brand tenets – Innovative Technology, Invaluable Investment, International Scope, Interpersonal Service, Integrated Solutions – to quantify and qualify UT-Starcom’s unique selling propositions.

Corporate Tagline: Next Generation Technology. Now. 

Brand Messaging: Cutting Edge is… Innovative Technology, Invaluable Investment, International Scope, Interpersonal Service and Integrated Solutions.
  

UT-Starcom | Cymbic Interactive / Profile Design
Brand Strategy, Creative Direction, Design Concept, Copywriting